5 Must-Have Techniques For Creating Unbelievably Productive Copy Marketing Articles | August 23 Wholesale Jerseys , 2005 Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their sales by 23.5% in the first 30 days!" Now that is kicking! It's specific and exciting.
1. Get Specific
Be sure that your claims sound believable, no matter how unbelievable they are. People are skeptical of ?too good to be true? claims. It?s better to tone it down, and let them be surprised when it exceeds their expectation.
2. Keep It Short and Sweet Long paragraphs and complex sentences look too much like work to read. Yeah, readers get bored quickly and easily. Chop it up Cheap Soccer Jerseys , and break it up. Don?t use paragraphs of more than 7 lines or sentences longer that 18 words. Find ways to shorten it up, and you?ll keep the readers attention.
How many long words are in your copy? Replace them with short common words to create a reader-friendly appeal. Let your copy speak to them in the language they are used to hearing. Well, if your readers don't like to spend a lot of time reading... it pays to choose your words carefully.
3. Keep it Active Eliminate dull passive phrases. They do little, except bore the heck out of your readers. Dig them out and replace them highly active words that will motivate the reader to get up out of his easy chair and DO something.
The call to action is the most important part of any advertisment. Call, subscribe Cheap Jerseys From China , join, order, buy... make them hear the call loud enough that they do something - NOW.
4. Skip the Humor In the right place, and at the right time, humor is an effective tool. Written sales copy just isn?t it. Ads are short Cheap Jerseys China , concise and to the point. Humor tends to get in the way and distract.
Real life stories captivate readers. They relate to them. The human interest of these stories draws the reader into the message, whereas humor distracts them for the point.
5. Us A Powerful P.S. A P.S. can be a powerful way to emphasize your product, highlight the points of benefit, or dramatize effects of the purchase. It?s the perfect way to summarize your page.
The P.S. is most powerful on Web pages. Surfers often read the headlines and skim to the P.S. where they look to get an idea of what?s on the page, and if it?s worth their time to read it. Put some effort into making your P.S. captivating.
Australians have never been shy about trying new things or adapting existing processes to make their lives easier. The way that the internet has been embraced is a case in point Cheap Jerseys , and online clothes shopping in particular has made a huge difference to the way that Australians buy their clothes.
A recent forecast from the very well respected market research organisation IBIS World predicts that by 2015 online shopping will be worth over $10 billion to the Australian economy. To meet that forecast, online sales growth needs to increase by as much as 9% per year, an ambitious target anyway but with the current world economic problems it is almost unthinkable. Yet the figures show it is already happening and it isn’t only the retailers who are benefitting – the Government run delivery company, Australia Post, predicts its own share of the revenue will double in the next 5 years to reach about $2 billion.
It’s actually all pretty obvious when you start to think about it. Online clothes shopping offers a number of significant advantages over its bricks and mortar competitors Wholesale Authentic Soccer Jerseys , and Australian shoppers and retailers alike have been quick to recognise it. To start with, it’s incredibly convenient to buy clothes online. Customers can do it at any time of day or night and fit it around their usual routines, rather than spend time arranging and making a trip into town to see what the stores have to offer. They can also buy a variety of clothes to try on at home, which means they can take their time over it and making sure they get the right combination and sizes. And last but not least, the fact that internet based shops don’t need to employ as many staff or pay for expensive buildings means they can often undercut their high street rivals Wholesale Soccer Jerseys Online , which in turn means their customers get better value for money.
Those who have resisted online clothes shopping so far have generally done so for only one or two reasons. First, Internet access has been relatively limited until recently, especially among the older population who have the most money to spend, but as getting online has got cheaper and easier more and more people have started using it, at both ends of the age spectrum. Second Wholesale Soccer Jerseys Free Shipping , they may not have been confident about the retailers abilities, whether that’s in regard to delivering the ordered items on time or keeping their payment details secure, but that confidence has grown as good have been delivered on time and in good condition and there have been relatively few cases of online fraud – it’s now recognised that there is certainly less risk when buying online than there is when buying through other channels.
An online boutique is as good as a brick and mortar one